Data Analytics and Business Intelligence

Digital and Application Solutions

Data is everywhere. In fact, the amount of digital data that exists is growing at a rapid rate, doubling every two years, and changing the way we live. According to IBM, 2.5 billion gigabytes (GB) of data was generated every day in 2012.

Why is business intelligence important?

Business intelligence (BI) is a technology-driven process for analyzing data and presenting actionable information to help executives, managers and other corporate end users make informed business decisions.

The potential benefits of business intelligence tools include accelerating and improving decision-making, optimizing internal business processes, increasing operational efficiency, driving new revenues and gaining competitive advantage over business rivals. BI systems can also help companies identify market trends and spot business problems that need to be addressed.

Why is data analytics important?

Data Analytics the science of examining raw data with the purpose of drawing conclusions about that information. It involves applying an algorithmic or mechanical process to derive insights. For example, running through a number of data sets to look for meaningful correlations between each other.

It is used in a number of industries to allow the organizations and companies to make better decisions as well as verify and disprove existing theories or models.

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